Not only can small merchants ride the coming wave of mobile payments, they can make more in tips. That was part of the fun learned from a two-month Square promotion in Portland, Ore., that ended last week. The drive highlighted the company’s NFC/chip readers in a marketing siege of a city chosen for the tactic because of its high implementation of the new Square hardware and its commerce counterculture.
Apple got in on the techfest because its wallet Apple Pay is the other side of the two-way connection Square needs to boost not only wallet use but comfort with wallet use. Apple hosted a merchant tutorial on Apple Pay in one of its stores one day during the Square campaign.