Of all of the various payments hotspots that payment facilitators need to focus on, gaming-and all of its in-app potential-may be the one of the most lucrative. Witness Tencent Holdings Ltd., which this week confirmed plans to drop $8.6 billion to buy an 84 percent slice of the Finnish maker of the Clash Of Clans mobile game.
Games generate one payment for the initial purchase-which, for a popular game, is tantalizing enough on its own-and then a potentially unlimited number of follow-on purchases as players purchase new weapons or characters or cheats or various upgrades. Game companies are generally great at creating the games, but they need help facilitating effortless payments within those games. Enter PFs.