Now that Walmart no longer has to pretend to be support CurrentC-thanks to its effective demise, courtesy of MCX’s concession to reality-the largest retail chain announced Monday (May 16) that it had rolled out Walmart Pay across 110 Walmart stores in Arkansas and 480 Walmart stores in Texas. Walmart Pay the concept was announced by the merchant back in December. Walmart Pay has been rolled out in a way very different than Walmart wanted to do a mobile payment, but it’s a model that has been obviously shaped by Apple Pay.
Like Apple Pay, it supports “any major credit, debit, pre-paid or Walmart gift card.” But unlike Apple Pay, it works across iOS and Android devices. And unlike Apple Pay and every other NFC payment method, it can work on a far wider range of phones-especially older phones-that do not support NFC. All the phone needs is the ability to download an app and enough of a camera to scan a QR code. But Walmart Pay suffers a major weakness that Apple Pay doesn’t. As long as the shopper is willing to use the default card in Apple Pay, all that the shopper need do is hold the phone right above the card reader. It doesn’t need to be connected to any network, nor does the shopper have to launch an app, key in a password or manipulate the app in any way. Contrast that with Walmart Pay, which requires the shopper to find and then open the Walmart app, select Walmart Pay and then manually activate the camera and then scan a register QR code-which as many shoppers will confirm, isn’t always that easy to do on the first or second attempt.